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What is SEO for website? In this blog post, you will know everything in simple terms. I going to show you everything you need to know to achieve more viewers on your website.

What is SEO for website?

What is SEO for website? SEO means Search Engine Optimization, which basically is a set of techniques and strategies to increase the number of viewers on your website. So every time that you see someone talking about SEO, is not about a specific technique, but a lot of techniques with this one goal in mind.

A good way to think about SEO is to think of SEO as the gears of your website because most companies or personal blogs don’t grow for the sake of lacking optimization.

Of course, I’m going to show you the first steps and make this guide as easy as possible, but is important to understand that SEO is a broad set of techniques. But, why this is important? This question I’m going to answer right away.

Still too complex? Click here to see the other content that I just explained about SEO, and what is it in simple terms

Why SEO is important?

When we understand what is SEO for website, naturally emerges another question: why this is important? As I say, the goal of SEO is to increase the number of viewers on your website.

These viewers are people who search for content and then reach your website, so it’s people who are curious about it and looking for the solution you have.

Let’s say that you have a business that sells pens, and then you make a blog post on your website about the “10 best pens to draw in 2024”.

When somebody around the world searches for this in Google, Safari, or Bing about this theme your blog post gonna show. This means this person can read the article and maybe buy a pen from your business.

But let’s imagine another example, imagine that you have a blog about traveling and you don’t have any product, you just wanna share the beauty of traveling, and you write a blog post about Argentina or South Korea, if somebody is interesting and search for, your blog post gonna show and those people may click.

Over time you can start putting ads on your website and as your website grows, your revenue also grows. So even if you don’t have a product or are interested in creat one, you can make money through your website.

In summary, if you have a lot of people visiting your website day after day you can lead those viewers to your personal goals or for your business goals. For example:

• Sell products for more people
• Increase your leads list
• Show your app or solution
• Increase the conscience about your company
• Show your portfolio
• Sell digital products, like courses
• Make money from Ads
• Showcase your YouTube channel and other social media

As you can see, the website is absolutely important for everyone who has a business or wanna show some ideas to the world. The answer to the question what is SEO for website important, is because you can have more viewers for a product, your business, your organization, or your ideas.

But it’s important to remember that you have to optimize all elements of SEO to have the best results on your website and follow the most important techniques and strategies that I’m going to show you.

If you want more about why SEO is important, we have another article with 7 reasons why matters

What are the key elements of SEO?

In SEO we have some elements that you need to optimize to achieve the best results as I said in the last topic. Basically, we have 3 key elements to focus on, and every SEO technique and SEO strategy focuses on these three elements, they are:

• Keyword
• Content
• HTML tags

If you are a beginner on this topic, you probably heard one element or another, but don’t know on a deep level, but as did earlier I’m going to explain in simple terms.

Basically, the keyword is a phrase that summarizes what the content is about. For example, for this blog post, I picked the keyword “What is SEO for website” and that’s why this keyword appears a lot of times on this content.

The Content is the article itself, which has to be engaging and relevant. So you have to use some techniques to make your content more appealing to your viewers and interesting.

Last, but not least are the HTML tags which are titles, descriptions, and headings. Right now, I’m not going to explain everything about this last element because is more intermediate-advanced level. However, keep in mind that this is important.

If you want more about what are the key elements of SEO and why are they important, we have another article about this. Click here to read it!

What is SEO for website: 3 types of SEO

Now you understand what is SEO for website and the basic ideas in SEO and you can see more details. Basically we can divide all techniques and strategies of SEO into 3 categories.

On-Page SEO

On-page is the category of SEO that focuses on pages in your website, including your website’s blog posts, landing pages, menu pages, etc. To improve the On-Page category we need to focus on optimizing keywords, content, and HTML tags on those pages.

In this category of SEO, you gonna focus more on blog posts because you gonna create content over time and every new content has to be optimized, but other pages of your website just have to be optimized one time.

If you look in the top right corner, you gonna see the page home, about, etc. Each of those pages on my website has to be optimized one time, but each of my blog posts has to be optimized as soon as I publish.

Off-Page SEO

Off-page is the category of SEO that focuses on pages outside of your website, but those pages affect directly your website’s SEO. For example, social media pages and backlinks from other websites.

Backlinks are when other websites link to your site. For instance, if a blog post mentions your business and links to your website. I know is a bit technical, but not every backlink is good for your website, that’s why we say good backlinks and bad backlinks.

• Good backlinks are links to your website by websites that have optimized on-page SEO.
• Bad backlinks are links to your website by websites that don’t have optimized on-page SEO.

Creating good content and optimizing on-page SEO over time will naturally make other websites and content creators reference your website. You also can optimize the off-page SEO by creating guest posts and sharing your content on social media.

Click here to view my content about what off-page SEO is for websites and the key elements involved.

Technical SEO

The technical SEO is about optimizing the infrastructure of your website, like website architecture, website speed, optimizing your website for mobile devices, etc.

At the same goes, this category of SEO can be a little technical, and this is a guide for beginners, so I’m not going to say a lot about this category. However, keep in mind that this is important.

Still too complex? Click here to see the other content that I just explained about technical SEO: What is it in simple terms?

What is SEO for a website: First steps to optimize the key elements

To finish our today’s blog post about what is SEO for website, I’m gonna show the first steps to optimize the key elements that we saw early in this article.

As you can see, the main category that you have control of since the beginning of your website is the on-page SEO, so we gonna focus on optimizing these elements first.

Step 1: Keyword Research

Everything starts with keyword research, which is the process of finding the most searched keywords for your niche.

You can use digital tools like Google Keyword Planner, Ubersuggest, or SEMrush to find the best keywords to make your content. Click here to see my content about how to do keyword research, it’s a full guide in 3 steps!

Step 2: Use a SEO plugin

SEO plugins are digital tools for analyzing the on-page SEO of your website. I use Rank Math, but you can use Yoast SEO or SEMrush. In my personal opinion, those three are the best SEO analyzers that we have in 2024.

Step 3: Write the content

The third step is to write engaging and relevant content. To do this is necessary a research this topic to show the reader the most important technical aspects, but is also important to show your opinion about the theme itself because you have to create authority on your niche.

So say your opinion in the content by your personal experience and always say why you have some opinion. Besides that is important that your content has between 600-1000 words at least to have the best results, however, the minimum necessary for your content is 300 words.

Step 4: Share!

Share is important to do the first step in off-page SEO, so share your profile on social media. My recommendation is to share on Twitter or X, threads, LinkedIn and Reddit. Because those social media don’t focus only on visual aspects like Instagram, TikTok, Facebook, and so on.

Step 3: Learn more!

I made an extra effort to make for you the best guide about what is SEO for website, but at the same time keep in mind that is a guide for beginners, so although you have a good knowledge about SEO, you have to learn more in details to have the best results, right?

So check out the brand new articles that we have on the blog to learn more and achieve the best results with your website.