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Why SEO is important? I’ll show in this blog post the vital importance of this set of strategies to your business, project, or professional career. I’ll explain this by showing you 7 reasons why this topic matters in your marketing strategy.

Why SEO is Important: What is SEO?

Why SEO is important? Well, before we dive in on the importance of SEO we need to first grasp the basics and talk about what is SEO.

SEO means Search Engine Optimization, which is the set of techniques to increase the views on your website. Those techniques involve keyword research, content, on-page optimization, off-page optimization, cultivating backlinks, and so on.

In simple terms, all these techniques have one goal: Increase the visibility of your website to attract more people to the subject that you wrote about. For example, let’s say that you wrote about cars, so if you are making good content you will attract people who like or are interested in cars.

This also answers our main question, because if you have a business and wanna make effortless sales you need to show your company to people who are attracted by your solution or the topic. However, this is just one of the reasons, and in this article, I’ll show you another six reasons to say that SEO matters.

Click here to see my other content to see more about what is SEO for a website with my guide for beginners in 3 steps!

Why SEO is Important: 7 reasons why matters

Since you already understand the basics, we can now delve into why SEO is important and the benefits of these techniques for your website and business.

Revenue Growth

As I said earlier, SEO can contribute immensely to your revenue growth if you have a business that relies on selling services or products. Having a website with a lot of optimized content is like having a magnet for the most interested people in your solution.

It May sound crazy, but we need to remember that optimized content just shows the user what he/she looking for. When you type on Google, Duckduckgo, or Bing “The best books”, they show you the best books, AKA products.

The same happens when you make good content about your products or services, maybe the solution itself, tips or tricks for your potential customer to have a reward or knowledge. Everything that optimizes and appeals to your audience leads to higher conversion rates and Better ROI.

Since we do not reach that person who has little interest, and just with a lot of ads, and money convert this person. We are just showing our solution to someone who already wanna know more about, that and is ready to buy a solution.

Outrank competitors

One of the reasons why SEO is important is because we are in a competitive digital scenario since every one of your competitors wants to conquer the same audience as you.

By creating really good content and optimizing, you can outrank competitors in search results, turning them into the second or third option in your potential client’s eyes.

Since every time someone searches on Google is like a race, the first ones have the best SEO techniques and more content with those techniques. Every time that you publish optimized content, you enhance your “car” on this racing. 

Of course, to do that you need a good quantity of those contents consistent over time to capture a larger share of your market, and make sure that whatever someone searches for a solution that you provide, that name of your business has the top one of the list.

Don’t worry if you are starting right now, if you keep consistent in this strategy your business can go far, and increase visibility month-by-month. More important, we best time to start is now.

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Attracts Targeted Traffic

I don’t know if you will agree with me, but one of the worst ways to market is just to show your products to a bunch of random people. You might get one sale here and there, but it’s not worth it because takes so much time, effort, and money to do so.

So one of the reasons why SEO is important is because SEO shows your services and products to the people who are interested in them for free. If you think about anybody like ads, right? But, everybody likes good content. 

For example, if sell a cooking book and make an ad probably will not get a lot of sales if you compare it to the number of people to will see a good recipe from your book on your website. Consume the content first so that someone can understand your solution better, and this increases the likelihood of conversion.

Even in the worst-case scenario that someone sees your content, but doesn’t buy, you can make some strategies to warm this potential customer to buy in the future from you. There is a huge difference between wasting money and time to warm someone who is simply not interested in your solution.

Remember, we’ll never sell water next to the waterfall, doesn’t matter how good is your strategy, or how good is your script of sales, anybody will buy water if have a free waterfall next to them. However, even someone who carries bottles of water will need water sometime in the desert.

In summary, attracting your targeted audience increases the likelihood of conversions, increases your engagement, and is the only audience that you need to warm up to sell later.

Enhance brand awareness

One of the reasons why SEO is important is because consistent SEO content will increase the visibility of your website as we said earlier, and this naturally enhances the brand awareness of your business. To explain that I’ll ask you a quick question: What’s the best cola soda?

You probably think of some brands, but you pick one first, and why do you think of this brand? Doesn’t matter if this brand is your favorite soda, but you think of this brand despite your opinion. This is brand awareness.

Is not just the recognition of this brand, but the connection between this brand, and some quality. Maybe, faster, greater, etc. When your website ranks higher in the search results, you already have respect for those who search that keyword.

Of course, this is just an opportunity to show your business, but is an opportunity that you already have the credibility of your potential customers. Is the beginner of one relationship. 

Builds Credibility and Trust

One of the reasons why SEO is important is because sales are just a result of need and relationship, if you have a good relationship with a company, but you don’t need their solution you will never buy. For instance, you follow Netflix on social media but have not subscribed to the service.

The same happens if you need a solution, but don’t have a good relationship with them. For example, you search for a product but don’t trust the companies that appear.

What I mean by relationship is just trust over time. You buy an Apple product because you already bought it, and your friends bought it, so you have confidence over the years in this company. But, the likelihood they will buy a tech product for an anybody-know-company is really low, right?

The same happens with your audience, even if they need a solution, search the solution in Google, and see your website with no content, they probably will keep the search. The best way by far to build credibility is creating content because when you create content you can:

• Enhance your brand’s reputation by showing in detail all the benefits that your company can provide
• Build trust because content is your free product to your audience, if don’t exist or is not good, you can’t build trust
• Show the knowledge of your company to your audience and have a reward, which may be a tip or an entire strategy.
• Explain how your solution works, the advantages, guarantees, and more.

Good first impression

SEO is not just about content, but also user experience. Your website may be the first contact that someone has with your business so you need to make a good impression. 

All this involves improving mobile-friendliness if someone accesses your website with a smartphone, speed, navigation, and so on. Anybody will tell if they have a good experience or not, but if a good user experience leads to returning visitors, longer visits, and a bigger audience over time.

Your content may be impeccable, but if your website is slow, and doesn’t have UX or UI optimization, sadly this will be a wall between your potential clients and your company.

This is a complex subject, so I won’t cover every aspect of this part of SEO. However, it’s crucial to understand that this is a significant part of the strategy.

Why SEO is Important: How I can start?

Since now you know why SEO is important, you probably want to make this magic real you have two choices, you can either study SEO and learn or contact a professional to work with you.

If you have a business and want to make sure that your content will be great and optimized, you need a professional SEO Copywriter. If you like my work here on this website, you can contact me by e-mail by clicking here.

However, if you have a project or want to be an SEO Copywriter, I recommend that you learn through my blog because there I show you guides, strategies, and tips for your journey. Click here to see my newest blog posts.

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